Continuing with the analysis of the study cases, what I learned from the GE Case? I would like to start with the fact that Jack Welch transformed a traditional American company into an energized company ready to face global competition and future challenges. If we make an analysis through all the initiatives used by Welch, we can gain a better understanding of how to promote an outstanding performance in any organization through goals setting and how to prepare the company on a corporate level for its competitive challenges, empowering employees at all levels of the organization, and communicating new goals and vision through the entire organization, using tools such as extensive training programs, newly formed team, and 360 review process.
Jack Welch’s initiatives were really important, but I would like to focus on how his communication style was an important tool presented in each of his initiatives. Jack started reducing the autocracy and secrecy, and his attitude toward communication was to establish clear lines of communication within the organization. Jack believed in an opening of communication channels. One of his first tasks was to eliminate the unnecessary communication filters or barriers. He went directly to the source when he wanted a question answered. Another motivating communication channels was the 360 review between boss and subordinates to encourage input or feedback from every employee, and from the factory floor to the executive level. Therefore, the employees felt that they were directly contributing to the success of the company. They felt part of GE’s culture.
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